Everybody’s smart. What now?
I’m Sérgio Tavares. Strategist, researcher, designer. My work — theoretical and practical alike — has always circled the interface: how we strategize around it, how we shape it, and how it shapes us in return. For over fifteen years I’ve worked across global consultancies, and published essays on art, theory, and practice in venues including the University of Catalonia, the University of Salford, and MIT.
01 · CONSULTINGPortfolio
Twenty years across 10+ countries. AI transformation, service design, and the rooms where real decisions get made.
02 · WRITINGEssays & Everybody’s Smart.
A newsletter on the present-future of how we work.
03 · TEACHINGThe Workroom.
A 10-week cohort for early-career professionals who refuse to be replaced. Eight seats. No more.
04 · TALKSKeynotes & panels.
Three signature talks on how we are creating, designing and building today. Book me for your event.
05 · BOOKSojourn.
238 pages on rebuilding yourself when the ground keeps moving. Part memoir, part field guide.
06 · ABOUTAbout Sérgio.
PhD. Four university advisory boards. One Fortune-class pitch room at a time. The long version.
From the newsletter.
Everybody’s Smart — the part nobody teaches. Every 2–3 weeks.
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Sojourn. A book on starting over.
Part memoir, part field guide for professional reinvention — for anyone between chapters. 248 pages. Out now.