Everybody’s smart. So what now?
I’m Sérgio Tavares. Consultant, researcher, and strategic designer. I focus on how we work, design and build in a world with distributed intelligence. This site is the record of my work, the writing, the book, and the program.

Portfolio
Twenty years across 10+ countries. AI transformation, service design, and the rooms where real decisions get made.
Essays & Everybody’s Smart.
A newsletter on the present-future of how we work.
The Workroom.
A 10-week cohort for early-career professionals who refuse to be replaced. Eight seats. No more.
Keynotes & panels.
Three signature talks on how we are creating, designing and building today. Book me for your event.
Sojourn.
238 pages on rebuilding yourself when the ground keeps moving. Part memoir, part field guide.
About Sérgio.
PhD. Four university advisory boards. One Fortune-class pitch room at a time. The long version.
From the newsletter.
Everybody’s Smart — the part nobody teaches. Every 2–3 weeks.
Subscribe ↗ All posts →Sojourn. A book on starting over.
Part memoir, part field guide for professional reinvention — for anyone between chapters. 248 pages. Out now.