Consulting
15+ yrs
Design, strategy, AI transformation.
Helsinki · since 2014 · stints in Brazil, Canada, Italy & the UAE
About. Longer version.
SÉRGIO TAVARES · 2025
I’m Sérgio Tavares. Consultant, researcher and strategic advisor on service, design and strategy for the coming age of intelligence. PhD. Author of Sojourn. Writer of Everybody’s Smart.
Brazilian / Luxembourghish, living in Helsinki. I’ve worked across Finland, Canada, Italy, Germany, Sweden, France, the USA, Brazil, the UAE. I’ve been in the room through 2008, COVID, and the arrival of AI.
My practice has three rooms that feed each other: consulting (AI transformation, design strategy), research (advising four universities on future of work & innovation), and writing & teaching (the book, the newsletter, and The Workroom).
I’ve carried a €1M/yr sales targets, led design teams and served over 30M+ users in CX, and been in hiring rooms where careers were made and unmade. The Workroom is the first time I’m mentoring early-career professionals publicly.
Countries
10+
EU · North America · LATAM · MENA.
Advisory
04 unis
Future of work, Product & Service, AI.
Reach
30M+ users
Product journeys shipped & served.
Book
Sojourn
248 pages · 2025.
Downloads
5000+
Paramedia theory · Doctoral thesis.
Degree
PhD
Design & Culture & Technology.
Languages
4
EN · PT · IT · FI (learning).
· Advisory boards
Four universities.
- ATKarl Landsteiner University
- FILappeenranta University of Technology
- FIHäme University of Applied Sciences
- CABishop’s University
· Selected clients
Some names.
- TECHFortune500 · redacted
- PUBLICEU mobility · 30M users
- FINTECHUAE Government Agency
- AIRLINEFinnair · Innovation
- CONSULTfrog / Capgemini
· Teaching & talks
Rooms I’ve stood in.
- KEYNordea Bank · workshop
- KEYF-Secure Hack Week · judge
- WSHUniversity of Salford · presenter
- KEYEricsson · Creative Sprint
- PGMThe Workroom · 2026
· Recognition
Where the work has shown up
MIT Media in Transition22 CITED
Design BetterFEATURED
Touchpoint MagazineCONTRIB · 2021
JourneyOps SPEAKER / STOCKHOLM
KaupplehtiFEATURED
Dev ChallengeSPEAKER / UKRAINE
Everybody has clues, because now everybody's smart. Few companies have clues onhow systems work between intelligent people and machines.
— From the About · paraphrased, honestly
Want to talk?