The folder knows more than the room
Your organisation already holds far more than any meeting could, scattered across drives, CRM, and old research. AI can read all of it. So the source of truth moves from the room to the folder.
Your organisation already holds far more than any meeting could.
Here is what changed. Your organisation already holds far more than any meeting could.
It sits in the shared drives. In the CRM. In the old research nobody fully read. In the Slack threads where the real problem was worked out. In the notes written after each project.
A two-day workshop with eight people is good. But it reaches only a tiny part of what the company actually knows.
AI changes this, because it can read across all of that material at once. You can ask it to go through the folder, find the patterns, sort the evidence by how strong it is, and hand back a summary.
The source of truth moves from the room to the folder, and the diagnosis.
Your organisation already holds far more than any meeting could.
In the Slack threads where the real problem was worked out.
But it reaches only a tiny part of what the company actually knows.
So the source of truth moves. It used to be the room. Now it is the folder.
The practical effect is large. The current-state diagnosis, the competitor picture, the ranked list of customer problems — work that used to fill the first day of a workshop — can be ready before anyone walks in. It comes from data that was already there.
In the Slack threads where the real problem was worked out.
The source of truth moves from the room to the folder, and the diagnosis can be ready before the session.
Your organisation already holds far more than any meeting could, scattered across drives, CRM, and old research. AI can read all of it. So the source of truth moves from the room to the folder.
This is the short version. Read the full-length essay, “The folder is the canvas”.
This issue is part of Everybody's Smart, a newsletter on taste, judgment, AI, culture, cognition, and the future of professional work. New issues every 2 to 3 weeks, free on LinkedIn.
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