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Everybody's Smart Creative Chaos Part 3 Jun 8, 2026

The SAP lesson

Before the 1990s, big organisations ran on custom software. SAP and others traded fit for one painful standard. AI-assisted building tips the balance back toward custom fit.

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Creative Chaos / Part 3 / 2 min / AI, Software
SCQA dossier035
SituationBefore ERP, large organisations ran on custom-built software that fit them.
ComplicationConsolidation brought one standard and lower cost, but poor fit and painful tools.
QuestionWhat does AI-assisted building change?
AnswerIt tips the balance back toward custom fit, because the cost that blocked it has dropped.
The TL;DR about marketplaces is that more free plugins are likely to emerge, be reused, and further developed. Which is again not great news for small, medium and niche SaaS.

This has happened before, in reverse. It is worth remembering.

Before the 1990s, most large organisations ran on custom software, built to fit exactly how they worked. The Army had its way. A bank had its way. A carmaker had its way.

Then came a wave of consolidation: SAP, PeopleSoft, Oracle. These systems promised one standard and lower cost. The price was fit and flexibility. The experience was often painful, and many of those systems are still painful today. As one executive put it, every business person hated it.

AI-assisted building tips the balance back toward custom fit. Not because everyone is now a developer. Because the cost that made custom tools too expensive has dropped.

It tips the balance back toward custom fit, because the cost that blocked it.

The TL;DR about marketplaces is that more free plugins are likely to emerge, be reused, and further developed. Which is again not great news for small, medium and niche SaaS.

This does not mean big software vanishes. A system like Salesforce will not disappear. The large systems of record have deep data, strong networks, and compliance built in.

The tools at real risk are the small, single-purpose ones. The niche admin panel. The twenty-thousand-dollar-a-year workflow tool that a capable operations lead can now rebuild in an afternoon.

Series index 3/5 Part 3 of 5 in Creative Chaos: a compact issue for judgment-heavy and taste-led work.
The difference between a Mega Drive and enterprise software is that nobody's production database was at stake when you left Sonic paused overnight.
Everybody's SmartCreative Chaos

It tips the balance back toward custom fit, because the cost that blocked it has dropped.

Before the 1990s, big organisations ran on custom software. SAP and others traded fit for one painful standard. AI-assisted building tips the balance back toward custom fit.

This issue is part of Everybody's Smart, a newsletter on taste, judgment, AI, culture, cognition, and the future of professional work. New issues every 2 to 3 weeks, free on LinkedIn.

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