Keynotes · workshops · courses · 2011—now

Speaking. In industry and in universities.

I speak at industry events and executive forums on service design, customer journey management, AI-native strategy, and digital transformation. I also lecture in universities and professional programs, combining academic foundations with live industry cases. The goal in both rooms is the same: strategic thinking that connects design decisions to measurable outcomes.

· Selected talks
Three representative engagements
T · 01Service Design · Data

Journeys that can’t be ignored.

A talk on the intersection of data analytics and service design — how to make the invisible pain of a broken customer journey impossible for organizations to deprioritize.

  • → H&M Headquarters · Stockholm · 2024
  • → Organized by JourneyOps
  • → Video recording available
Keynote · ~45 minIndustry
→ Watch the recording ↗
T · 02Executive Education

Service design and data-driven innovation.

A keynote for C-suite and senior leadership on building innovation capacity where service design rigor and data-driven decision-making reinforce each other.

  • → 100+ executives · Tripla Scandic Hotel
  • → Helsinki · 2023 · Organized by Professio
  • → For: leadership, strategy teams
Keynote · 60 minExecutive
→ Book this format
T · 03Methods · Practice

Behavioural experiments for designers.

A course-lecture on how behavioural economics frameworks translate into testable hypotheses on live customer journeys — with statistical grounding and ROI estimation for design decisions.

  • → Master’s Degree Programme · Laurea / Idean
  • → Helsinki · 2019
  • → For: designers, researchers, PMs
Course · 4 weeksUniversity
→ Discuss a course format
· Formats
How I work inside an event
Format · 01
Keynote (solo)

A single argument, delivered in one seating. Service design, data-driven strategy, or the future of professional work.

30–60 min · in person or remote
Format · 02
Workshop

Teams work on real problems — defining measurable design challenges, finding KPIs, running lean experiments.

Half-day · max 40 people
Format · 03
Course (series)

Multi-week engagement for degree programs and professional development. Combines theory, tools, and live application.

2–8 weeks · university or corporate
Format · 04
Moderator / host

Panel chair, session host, or fireside moderator. I’d rather move the conversation forward than fill time.

45–90 min · one prep call
· Full record
Speaking and teaching · 2011–now
Year
Kind
Event
Context
Where
2024
Keynote
Journeys That Can’t Be Ignored
Data analytics × service design · JourneyOps @ H&M HQ
Stockholm, SE
↗
2023
Keynote
Service Design and Data-Driven Innovation
100+ C-suite executives · Professio @ Tripla Scandic
Helsinki, FI
2022
Lecture
Aging Workers and the Digitalization of Work
University of Helsinki · Linköping University · NOVA Norway
Nordic
2021
Workshop
Service Design & Social Impact
Doctoral students · Social Sciences · applying research practically
Helsinki, FI
2020
Talk
1920s to 2020s — Design Thinking to Data-Driven Design
In-company design talk · UPM Corporation
Helsinki, FI
2020
Talk
Lean Experimentation with Idean
In-company innovation and lean experimentation · Ericsson
Helsinki / Stockholm
2019
Course
A/B & Beyond — Behavioural Experiments for Measurable Design
A/B testing, statistical relevance, ROI of design decisions · Idean Finland
Helsinki, FI
2019
Course
Behavioural Economics Experiments for Service Designers
Master’s Degree · Service Innovation and Design · Idean / Laurea
Helsinki, FI
2019
Workshop
A Brief History of (Data-Driven) Design — Finding Your Leading Indicators
Design thinking blindspots, analytics in design methods · Nordea Group
Helsinki, FI
2019
Workshop
Mastering Hypotheses, KPIs and Experiments
Executives and professionals · design problem definition and measurement · Matomo for Executives
Stockholm, SE
2019
Workshop
Service Design Performance Indicators for Helsinki University Student Services
Defining and measuring digital experience problems · Digitalist @ Helsinki University
Helsinki, FI
2019
Workshop
Innovation Value Proposition to Fight Climate Change
Needs, motivations, features and benefits · Idean Finland @ Montel Intergalactic
Helsinki, FI
2019
Lecture
Media, Paramedia & Performance Indicators
Paramedia framework, value propositions, consumer funnel · Master Degree Contemporary Culture
Jyväskylä, FI
2019
Speaker
Truth and Social Media
Factual truth in the age of post-truth and fake news · Networked Sciences Symposium · CRIE / UFRJ
Rio de Janeiro, BR
2019
Speaker
Data, Design & Humans
User data in design operations · Vapa Media
Helsinki, FI
2019
Speaker
Growth Hacking for Helsinki’s Busiest People — co-host
12 design hacks for sustainable growth · Digitalist Helsinki
Helsinki, FI
↗
2018
Host
The Future of Living Seminar
Digitalist & Asuntokeskus @ Clarion Hotel · Design24 Summit
Helsinki, FI
2018
Workshop
Mastering Your Growth-Driven KPIs
Measurable design challenges for executives · Digitalist Innovation Summit
Helsinki, FI
2017
Speaker
The Datafied Consumer
Customer journey mapping with qualitative data, quantitatively · Nordic Morning / Emarsys
Helsinki, FI
2016
Speaker
Mind the Map — Mapping Customer Journeys
Lean, data-rich customer journey mapping · Helsinki Marketing Week @ Messukeskus
Helsinki, FI
↗
2013
Moderator
Videogames and Play Spaces — panel chair
Media In Transition 8 · MIT
Cambridge, US
2013
Speaker
What Yoko Ono Had For Breakfast: Authorship in Twitter
Digital authorship and social media · Media In Transition 8 · MIT
Cambridge, US
2013
Speaker
Paratextual Prometheus: Transmedia, Author, Paratexts
Transmedia Literacy Conference · IN3 / Universitat Oberta de Catalunya
Barcelona, ES
↗
2012
Course
Media Practices
Interactions Master of Arts program · University of Jyväskylä
Jyväskylä, FI
2011
Lecture
Power & Paramedia
Master Degree on Interactions · Aalto University
Helsinki, FI
2011
Lecture
Power & Paramedia
Digital Culture Summer School · Nordic Digital Culture Network
Nordic
2011
Course
Media Politics, Media Poetics
Master of Arts in Digital Culture · University of Jyväskylä
Jyväskylä, FI

Book Sérgio for your event.

Reply within 24 hours. Fee structure is honest and depends on audience, travel, and the commercial weight of the event. Nonprofits, universities, public sector: ask about my reduced rate.