Research

Research

I have published numerous articles as a professional, and a few as an academic, in conferences, peer-reviewed journals, and other venues.

I list most of them here, but some are in the intersection between art and research.

Those can be found in the Art and Technology section of the site. I have edited one book for Brill, Why Do We Write As We Write? and my doctorate thesis is also available as a book.

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Academic and Professional Publications

Journeys that Count: Metrics in Customer Journey Mapping

Article. Touchpoint Magazine. SDN Network, 2023.

Paramedia: algorithms and politics

Article. Inteligência Empresarial.

CRIE / COPPE / UFRJ, 2018.

Paramedia: thresholds of the social text

Book. Doctoral research (full text)

University of Jyväskylä Press, 2017.

Why do We Write as We Write?

Book. Editor.

Brill: Leiden, Netherlands, 2019.

Segmentation: Developing a data-driven “Consumer Science”

Article.

KliKKi’s Blog – A part of Nordic Morning.

Helsinki/Stockholm, 2017.

The Datafied Consumer

Presentation/Talk.

Nordic Morning Breakfast with Emarsys.

Helsinki, 2017.

Operação Delegado Tobias

Literary theory, article.

Peixe-Elétrico: São Paulo, 2016

Mind the Map: On Customer Journey Mapping

eBook.

Nordic Morning Group: Helsinki, 2016.

Steps in the consumer path

Professional article. In Finnish.

KauppaLehti Magazine: Helsinki, 2016.

Consumers and Emotional Journeys

Professional presentation.

Marketing Week Helsinki: Helsinki, 2016.

Media, A Love Story

Non-fiction, portfolio & theoretical essays.

The Institute: Helsinki, 2014.

Em busca da Brasiliana

Article, aesthetics, media theory.

Enfermaria6: Lisboa, 2015.

The World According to Brazilians

Documentary series. Episode: Finland.

Bandeirantes / Netflix: São Paulo, 2015.

Editing Routines on Instagram

Article. Soulart Collective. São Paulo: 2014.

Ostentatious: The Reinvention of the Peripheral

Soulart Collective, 2014. In Portuguese.

Paratextual Prometheus: Transmedia, author, paratexts

Transmedia Literacy Conference

Program in Digital Culture (IN3 — Universitat Oberta de Catalunya): Barcelona, 2013.

What Yoko Ono had for Breakfast: Authorship in Twitter

Conference proceedings. Media In Transition 8: Massachusetts Institute of Technology:

Cambridge, MA, 2013.

The artist as frame

Article, media theory and mediation.

Art Book by Bruno Moreschi: São Paulo, 2013.

Poor, but Sexy: Digital Data in Newspapers tell on gentrification in Berlin

Art residency.

Video installation.

Trittein.org / Radi0.tv: Berlin, 2013.

Writing in Social Media: Ethos and Authorship

In Why do We Write as We Write?.

Brill: Leiden, The Netherlands, 2013.

The Curious Case of Gina

Professional article.

Silent Signal Trend Report

Vapa Media: Helsinki, 2012.

Authorship, Ethos and Social Media

2nd Inter-Disciplinary Global Conference in Writing

Salzburg, Austria, 2012.

Actors, Computers, Interactors

Master of Arts thesis.

University of Jyväskylä Press, 2010.

Towards a theory of mediation

FAM Symposium / Festival of Art and Media: Brasilia, 2010.

The gaze of Magibon: an evaluation of multi-million YouTube channel

2nd Digital Culture Conference of Salford University

Salford University.

Salford, UK, 2009.

Communities of Knowledge on the internet: the case of IRC

with Prof. Cristina Haguenauer and Prof. Francisco Cordeiro Filho.

14th ABED International Congress of Distance Learning

ABED, Brazilian Association of Distance Learning: Santos, 2008.