Academic & professional publications

Books & Publications.

Articles in conferences, peer-reviewed journals, and professional venues — spanning media theory, digital culture, customer experience, and AI-native strategy. Work at the intersection of art and research is in the Art & Technology section.

Books
Doctoral research · Full text
Paramedia: thresholds of the social text
University of Jyväskylä Press
Jyväskylä, Finland · 2017
The published version of the doctoral dissertation — a theory of paramediality, algorithmic culture, and the social dimensions of text.
Edited volume
Why Do We Write as We Write?
Brill
Leiden, Netherlands · 2019
An edited collection on writing, authorship, and digital culture. Brings together scholars across media studies, linguistics, and digital humanities.
Professional Articles & Presentations
2023
Journeys that Count: Metrics in Customer Journey Mapping Touchpoint Magazine — SDN Network Article
2018
Paramedia: algorithms and politics Inteligência Empresarial — CRIE / COPPE / UFRJ Article
2017
Segmentation: Developing a data-driven "Consumer Science" KliKKi's Blog — A part of Nordic Morning, Helsinki / Stockholm Article
2017
The Datafied Consumer Nordic Morning Breakfast with Emarsys — Helsinki Presentation
2016
Mind the Map: On Customer Journey Mapping Nordic Morning Group — Helsinki eBook
2016
Steps in the consumer path KauppaLehti Magazine — Helsinki  ·  In Finnish Professional article
2016
Consumers and Emotional Journeys Marketing Week Helsinki — Helsinki Presentation
Media Theory & Cultural Writing
2016
Operação Delegado Tobias Peixe-Elétrico — São Paulo Literary theory · Article
2015
Em busca da Brasiliana Enfermaria6 — Lisboa Article · Aesthetics · Media theory
2015
The World According to Brazilians Bandeirantes / Netflix — São Paulo  ·  Documentary series, episode: Finland Documentary
2014
Media, A Love Story The Institute — Helsinki Non-fiction · Portfolio & theoretical essays
2014
Editing Routines on Instagram Soulart Collective — São Paulo Article
2014
Ostentatious: The Reinvention of the Peripheral Soulart Collective — São Paulo  ·  In Portuguese Article
2013
The artist as frame Art Book by Bruno Moreschi — São Paulo Article · Media theory & mediation
2012
The Curious Case of Gina Silent Signal Trend Report — Vapa Media, Helsinki Professional article
Academic & Conference Papers
2013
Paratextual Prometheus: Transmedia, author, paratexts Transmedia Literacy Conference — IN3 / Universitat Oberta de Catalunya, Barcelona Conference paper
2013
What Yoko Ono had for Breakfast: Authorship in Twitter Media In Transition 8 — Massachusetts Institute of Technology, Cambridge MA Conference proceedings
2013
Writing in Social Media: Ethos and Authorship Why Do We Write as We Write? — Brill, Leiden Book chapter
2012
Authorship, Ethos and Social Media 2nd Inter-Disciplinary Global Conference in Writing — Salzburg, Austria Conference paper
2010
Actors, Computers, Interactors University of Jyväskylä Press Master of Arts thesis
2010
Towards a theory of mediation FAM Symposium / Festival of Art and Media — Brasilia Presentation
2009
The gaze of Magibon: an evaluation of multi-million YouTube channel 2nd Digital Culture Conference — Salford University, Salford UK Conference paper
2008
Communities of Knowledge on the internet: the case of IRC 14th ABED International Congress of Distance Learning — Santos, Brazil  ·  with Prof. Cristina Haguenauer and Prof. Francisco Cordeiro Filho Conference paper
Note

Work at the intersection of art and research — including installations, residencies, and hybrid practice — is listed in the Art & Technology section of this site. The 2013 Berlin residency Poor, but Sexy and other documented pieces are there.

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