Journeys That Can't Be Ignored
Talk on the intersection of data analytics and service design. At H&M Headquarters, organized by JourneyOps. Stockholm, 2024.
Summary and article in JourneyOps blog
Service Design and Data-Driven Innovation
Talk for 100+ C-suite executives, held at Tripla Scandic Hotel, organized by Professio.
Helsinki, 2023.
Service Design & Social Impact
A practical course with doctoral students in the Social Sciences at the University of Helsinki, finding ways to apply their research in practical means, and challenging the solutionism model of design and innovation.
University of Helsinki, October 2021.
Aging Workers and the Digitalization of Work in the Nordic Countries
University of Helsinki in partnership with Linköping University / Sweden, and Norwegian Social Research (NOVA; Norway), 2021-22.
1920s to 2020s — From Design Thinking to Data-Driven Design
In-company design talk.
UPM Corporation, Helsinki, 2020.
Lean Experimentation with Idean
Talking about in-company innovation and lean experimentation.
Ericsson. Helsinki/Stockholm, 2020.
Workshop: Innovation Value Proposition — to fight Climate Change
Workshop to assess needs, motivations, features and benefits on climate change innovation.
Idean Finland @ Montel Intergalactic. Helsinki, 2019.
Workshop: A brief history of (data-driven) design — Finding your leading indicators
Going through the history of design thinking may shed light on the blind spots of the area, when it comes to using user data and analytics in service of design methods. Following the talk, a workshop to exercise how to find motivations among your audience, tackle them, and measure the success of your outcomes.
Nordea Group, Helsinki,2019.
Course: A/B & Beyond — Behavioural Experiments for Measurable Design
This 4 weeks course offers designers an overview of A/B testing platforms. We will also learn how to find statistical relevance to an AB experiment and calculate the business potential of a winning design version. Designers will also learn theoretical tools to extract deeper insights from experimentation, and how to estimate implementation costs and ROI.
Idean Finland, Helsinki, 2019.
Workshop: Mastering hypotheses, KPIs and Experiments
In an action-packed day of analytics seminars, teams of executives and professionals work practice how to define, measure and solve design problems, as well as experimenting on potential solutions.
Matomo for Executives Seminar, Digitalist Group @ A-House. Stockholm, 2019.
Workshop: Service Design Performance Indicators for Helsinki University Student Services
The team behind the design and development of Helsinki University student services gather to understand how to define, measure and design solutions for current digital experience problems. With Design & Development Teams.
Digitalist Group @ Helsinki University, Helsinki, 2019.
Speaker: Data, Design & Humans
Vapa Media, a consultancy in communication, teams and content, has invited me to speak about the use of user data in design operations.
@ Vapa Media. Helsinki, 2019.
Speaker: Mastering hypotheses, KPIs and Experiments
Matomo for Executives Seminar. In this workshop, we have debated typical cases where problems need to be addressed with design solutions. But how to measure the success beyond the obvious outcomes? Executives of different areas learned how to measure their next projects according to leading, not only lagging indicators.
Digitalist @ A-House Stockholm, 2019.
Speaker: Moms in Business • Growth Hacking for Helsinki's Busiest Moms!
Talk: 12 Hacks to Live By. Ibid.
Moms in Business @ Digitalist Helsinki, 2019.
Co-Host/Speaker: Growth Hacking for Helsinki's Busiest People
Talk: 12 Hacks to Live By
Presenting "design hacks" that not only may bring you quick wins, they may also bring you sustainable, long lasting growth. What you learn from them goes beyond the interface: it is learning how far your experience may reach your customer.
Digitalist Helsinki, 2019.
Check the video and slides here!
Also, a summary of the event is available here.
Host: The Future of Living Seminar
The Future of Living, Digitalist & Asuntokeskus @ Clarion Hotel.
Digitalist Design24 Summit. Helsinki, 2018.
Workshop: Mastering your Growth-Driven KPIs
Executives and specialists learn how to define measurable problems and solutions for their design challenges.
Digitalist Innovation Summit, December Edition
Digitalist Helsinki, 2018.
Speaker: The Datafied Consumer
Discussions on customer journey mapping with qualitative data, quantitatively. Nordic Morning Executive Breakfast with Emarsys.
Helsinki, 2017.
Speaker: Mind the Map, an ebook for mapping customer journeys
How to map the customer journey in a lean, yet data-rich way?
Helsinki Marketing Week
Messukeskus, Markkinoinnin viikko, 2016.