A final presentation before a Royal authority. Project continues; 95% of participants recommend it to peers.

The culmination of our efforts was a moment of pride and accomplishment: a final presentation showcased before a discerning Royal authority, affirming our commitment to pioneering change and leading with cultural integrity. The project continues, with 95% of participants recommending it to peers

95% of participants motivated to join upcoming activities. 90% satisfied with the overall experience. 95% satisfied with the core team.

What we captured

Passenger moods, physiological needs, and digital interactions over long journeys; pain points and experience gaps; inputs to management decisions and employee training.

The outcome was a panoramic view of the journey – the highs, the lows, and every nuance in between. This comprehensive insight not only spotlighted the pain points and experience gaps but became an irrefutable testament that steered management's decisions and transformed employee training. Through this endeavor, we didn't just map a journey; we charted the course for a more empathetic and intuitive VR Railways experience.

For a global telecommunications giant, created a 16‑bit‑style video game to translate critical cyber threats into an engaging learning experience.

Grounded in meticulous research on the most critical cyber threats that companies grapple with, our game transformed these abstract menaces into a vibrant, virtual cityscape reminiscent of retro gaming nostalgia. We believed the game would resonate with our target audience, evoking memories of their digital youth while simultaneously imparting vital cybersecurity knowledge.

Translating to management

The challenge lay not just in crafting the game, but in translating its value to the company's top-tier executives. In a room buzzing with anticipation, we unveiled the digital metropolis and its cast of characters - ranging from cunning hackers to nefarious governments and the ever-so-common weak passwords. Together with these leaders, we co-created an engaging and educational experience, making cybersecurity more than just a concept but a tangible, playful, and enlightening journey.

Consensus around bold ideas; unusually agile design & development.

Health in the Nordics: an experiment in human and artificial imaginations

Non‑profit publishing house creating speculative fiction informed by aggregated global data.

A hybrid of synthetic data and consultancy projection, in collaboration with two Aalto University researchers, holding one session of an international think tank.

A culture-economical approach, projected with synthetic data

Surfaces overlooked possibilities; layered understanding of technology’s cultural impact. The object of study was health in Nordic countries, with extensive benchmark in startups and established corporations.

Data‑generated cultural landscapes, rooted in real statistics and behavior, opened opportunities and challenges in digital futures

Our process saw us engaging in comprehensive documentation reviews, crucial meetings with key stakeholders like Mike and Amir, and setting the strategic pulse in the 'war room'. Venturing beyond the corporate walls, we interacted directly with those on the ground – the construction workers, comprehensively mapping out their daily needs and user journeys. Discussions with industry experts enriched our perspective.

Our meticulous research culminated in the identification of pivotal data-related roles, understanding the metrics of assessment, and pairing this data seamlessly with worker tasks — ensuring that Finning Caterpillar was not just equipped with data but empowered by it.

When Montel Intergalactic offered an environmental grant, frog/Idean was called upon to support in designing a game to champion the conservation of Nordic forests.

Guiding the collaboration, I facilitated a workshop to hone in on a value proposition that would align with environmental imperatives, resonate with user desires, and navigate the waters of viability and feasibility.

The brainchild

Our brainchild was a real-life "million pixel panel" game. Envision a virtual map of an island, where every pixel purchased by a player corresponds to a tangible tree on an actual island. But we didn't stop there. To augment this immersive experience, we integrated local sensors, live camera feeds, and an interactive feature allowing players to connect with their neighboring 'tree villagers'.

Gamifying forest preservation as a community, while visibility is our traded evidence.

For a renowned Finnish distillery, tradition meets innovation as we embarked on redefining the essence of loyalty.

The visionary goal: to craft a strategy where the distillery serves not just as a producer, but as a nexus, seamlessly binding distributors, consumers, and local bars in a dance of mutual benefit.

Connecting the dots of a rising ecosystem is at the root of the go-to-market.

Local cultural grip

Imagine a dynamic ecosystem where every purchase at a participating bar bolsters loyalty points not just for consumers, but for the bars themselves. Distributors, in turn, are incentivized to stock more from the distillery, based on the buzzing activity and demand from these partnered bars.

The consumer is not just sipping a drink, but partaking in a community experience, where loyalty means exclusive events, tastings, or even behind-the-scenes tours and local culture.

By placing the distillery at the heart of this web, we didn't just envision a loyalty program, but the seed of a thriving community, all united by the spirit of one exceptional distillery.

In Spain, a consumer energy startup aimed to change the way people approached their energy contracts.

The brainchild: an intuitive app, designed to effortlessly shift consumers to the most cost-effective energy deals, with a modest service fee as the only catch. But, how would it resonate with the market?

Persona types

For the eco-warrior, the allure lay in green energy, ensuring their carbon footprint was minimal. The wary consumer, often jaded by bureaucratic hassles, gravitated towards the promise of hassle-free contracts. And then, there was the quintessential budget-watcher, for whom the siren call was the guarantee of the lowest price.

To gauge its pulse, we employed a comprehensive testing regimen, leveraging hundreds of Google and Facebook ads and gauging purchase intent through a full-fledged MVP website. The outcome was a triad of compelling value propositions, each tailored for a distinct customer segment.

A live event for immersive (re)thinking

In an enlightening and transformative event at Arbetsförmedlingen, the Swedish unemployment agency, we embarked on a journey to redefine the digital touchpoints of the unemployment to employment process. We trained individuals in managing and establishing Key Performance Indicators (KPIs) to navigate through this critical journey. With a clear goal to minimize returning users, our objective was straightforward - assist users in transitioning out of the system by securing a job through both direct and indirect actions.

Formulating success outcomes

We plunged into a focused exploration of establishing and managing digital goals by instilling expertise in crafting testable hypotheses for digital assets and understanding how to navigate through a journey funnel. We emphasized the importance of setting up tangible goals, objectives, and KPIs and ensuring these metrics were not just measurable but also insightful, offering an understanding into leading and lagging indicators - those predicting and those measuring success.

Creating a digital-to-Academic correlation

By envisioning a future where website interactions could be co-related with actual academic success and higher grades, the strategy sought to ensure that the digital touchpoints were not merely transactional stops but transformational waypoints in the student’s academic journey. This forward-looking approach saw the website as an active participant in a student’s academic narrative, ensuring every digital interaction was both impactful and intentional in guiding academic pathways.

Beyond transactional touchpoints

The task didn’t stop at optimizing the website or merely improving digital interactions. The Helsinki University case was about ensuring that the digital space became an active contributor to a student’s academic journey, intertwining digital strategy seamlessly with educational success.

An eye-opening immersive session to show the team: It's possible.

Job hunting for early adopters? For a budding app melding coaching and recruitment, the challenge was clear.

Elevate their website and crystallize a resonating value proposition. Diving into the field, we engaged with a myriad of job seekers, uncovering a tapestry of motivations and concerns. Among the mosaic of insights, a recurring theme emerged—long-time employees grappled with newfound anxieties when venturing back into the job market.

Testing value, diving into data

Embracing an agile approach, we subjected a spectrum of 15 value propositions to rapid testing. The outcome was both enlightening and unexpected. The most resonant message found its home among an often-overlooked segment: young females, aged 18-23. These were ambitious university students and early-career professionals, sneaking in vocational tests during lunch breaks amidst the rigors of academia or their initial forays into the corporate world.

Six markets, a few spotlights

Journeying across six markets, we listened to the voices of employees, managers, and recruiters, plunging into their communities, shared spaces, and unique passions. A striking revelation emerged: the company's current ecosystem failed to kindle the inherent passion of its workforce.

Managers in trouble

Furthermore, our research spotlighted managers grappling with an overload of challenges, primarily stemming from antiquated systems. On the brighter side, a plethora of modern technological tools beckoned, promising efficiency in remote interviews and skill assessments.

Safe, practical or affordable? But an idea, no matter how grand, is only as good as its reception.

Embracing this ethos, we rapidly tested the concept using targeted online ads.

Through meticulous analytics and feedback, we differentiated the relative value of our two primary audience segments: business travelers and tourists.

Building a business case with fresh data

The results were enlightening. With definitive data, we honed in on the cohort that presented the highest potential lifetime value, complete with robust business cases and revenue projections.

With this renewed clarity, the airline was not just poised to redefine air travel but to pioneer a holistic approach, encompassing every nuance of a traveler's journey.

This work secured the team a coveted seat at the innovation row for upcoming projects.

Quality time at the doctor's office

Our mission extended beyond just countering misleading online narratives; it was about forging a stronger, trust-driven bond between patients and physicians. The result was a visionary concept that transformed the traditional doctor's office into a dynamic data hub.

Expedite booking and structured data gathering

This space became a sanctuary where patient data, gathered from genuine sources, was structured and protected through a proprietary interface.

Edge computing was a mission-critical strategy to be pursued. Problem was: nobody know how to sell it

But when a leading Nordic telecommunication company approached us to determine the strategic direction of their data centers, edge computing was an obscure term, barely on the horizon of innovation.

Methodical madness

With 75+ ideas spanning across IoT, 5G, data centers, and the budding concept of edge computing, our first challenge was to distil these into a singular, potent direction. Through a mix of benchmark research across seven markets, capability assessments, revenue potential evaluations, and partnership viability studies, we began to see a pattern emerge.

Crafting a pricing strategy from scratch

With no market precedent, I delved into constructing a pricing model based on raw calculations - estimating data loads for industrial enterprises, processing, electricity costs, and more. Each scenario was constructed with precision, assiduously corroborated with one of Europe’s top three edge computing specialists.

Setting a road ahead

The project with the Nordic telecommunication player wasn’t just about recommending edge computing. It was about foreseeing the emerging tech, meticulously crafting a path towards it, and laying the foundation for what promises to be the next big thing in the world of technology.

Understanding the titans

In of IT consultancy, the launch of a new, innovative product is akin to introducing a new language. Often, these products are intricate and face intense competition from equally competent global firms. In this piece, I'll take you through a journey of how we worked with a leading technology consultancy to demystify their €50M+ product for high-tier executives and ensure it stood out in the market.

Before diving into the narrative creation, it was crucial to understand the mindset of the decision-makers. These are CMOs, CTOs, and COOs who are swamped with pitches daily. By understanding their decision-making journeys, we could tailor our narrative to resonate with their specific needs, pains, and desires.

Aha!

We distilled the product's essence into a captivating story that encapsulated its value proposition. The aim was to help potential customers quickly grasp the product's unique selling points and experience that eureka moment.

Drawing from the master narrative, we developed a new visual identity for the product.

The visuals served as an additional layer of storytelling, enhancing the product's appeal and making it more memorable.

Raising the numbers

Through rigorous A/B testing, we zeroed in on a set of intuitive changes. Amplifying the search bar resulted in a notable 3.89% uptick in search rate, eventually raising the value per session from a modest €1.39 to an impressive €1.45.

By simplifying the checkout process, removing potential distractions and paring down options, we witnessed a substantial 7% spike in in-site search, translating to an added revenue of a whopping €187,455.39 annually.

How to pet shop

Our strategy was about guiding decisions. Post-purchase, our tailored suggestions on 'how to shop' and subsequent steps kept users engaged and invested. The journey transformed not just a website, but a great deal of the shopping experience for pet lovers across the Nordics.

Raising the value per session from €1.39 to €1.45. Or €187,455.39 added revenue, anually.